Deel Unveils Brand Refresh

Feb 26th, 2024Redesign
  • Deel has rolled out a new brand identity, including an updated website, logo, and social media presence.

  • The rebranding reflects Deel's growth and maturation, offering comprehensive HR services to both SMBs and large enterprises globally.

  • An in-house team conducted a six-month research and design process, aiming to create a global and inclusive brand identity.

  • The creative approach retains Deel's whimsical nature while appealing to a more established audience, featuring a new color palette and illustration style.

  • Future plans include design and functionality updates for customer and worker interfaces, demonstrating Deel's commitment to service improvement.

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