Liquid Death

Liquid Death is a beverage company that positions itself with a distinct, edgy branding strategy, offering mountain water, sparkling water, iced tea, and a seasoning blend called Death Dust. They engage customers with the novelty of drinking from a 'flasket' and playfully encourage joining their 'Country Club' by 'selling your soul.' They also sell a range of merchandise, including items for home and personal use. The brand's marketing includes a sense of humor, encouraging people to sign up for outrageous emails, while also acknowledging privacy rights and options for the visually impaired to contact them.