Resend Introduces Email Open and Click Tracking
Mar 11th, 2023Product
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Resend has launched a new feature allowing users to track email opens and clicks, offering insights and actionable data.
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Open tracking is achieved by embedding a single pixel GIF in emails, while click tracking uses unique redirect links.
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These features enable users to measure email results, understand audience engagement, and refine email strategies.
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The addition complements recently announced Webhooks, creating a more robust email performance monitoring toolkit.
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Users can enable these tracking features by configuring them at the domain level in the 'Configuration' section.