Cal.com introduces new analytics option: Matomo

Cal.com has unlocked a new analytics option called Matomo, a Google Analytics alternative that prioritizes data protection and customer privacy.

Matomo is a trusted analytics tool used by over a million websites globally, including notable organizations like the European Commission and Amnesty International.

Users can easily install Matomo into their Cal.com account from the Apps tab, allowing for data-driven insights while saving time.

Matomo integration in Cal.com is done on a per event type basis, providing flexibility to mix and match analytics solutions based on specific needs.